Application of ISS Model for individual customer satisfaction: A study of Internet Banking and Mobile Banking services in Ho Chi Minh City, Vietnam
نویسندگان
چکیده
This paper aims to compare determinants affecting individual customer satisfaction between Internet Banking and Mobile services in Ho Chi Minh City. We developed the research model based on Information System Success Model (ISS) of DeLone McLean (2003). The official sample size is 415 for 409 Banking. applied Exploratory Factor Analysis (EFA), Confirmatory (CFA), Structural Equation Modeling (SEM) discover that factors impacting are organized from high low following trust, service quality, system quality Banking, information Finally, we also gave some recommendations commercial banks increase with services.
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ژورنال
عنوان ژورنال: Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
سال: 2022
ISSN: ['2734-9586']
DOI: https://doi.org/10.46223/hcmcoujs.econ.en.13.2.2110.2023